SERVICE DESIGN & INTERIM LEADERSHIP
We help hospitality and service businesses improve guest experiences and daily operations — through practical service design and experienced interim leadership.
SERVICE DESIGN
We help you design better guest experiences and give your team clear routines, training and coaching to deliver them every day.
INTERIM LEADERSHIP
We take on interim operational leadership roles, supporting teams, strengthening daily operations and guiding businesses through change.
FROM DESIGN TO EXECUTION
Our Service Design work is structured in three parts.
01 — Design
Define how the experience should work.
Customer journey, critical touchpoints and experience concepts.
02 — Build
Translate design into operational systems.
Clear routines, roles, behaviors and performance metrics.
03 — Implement
Ensure execution in daily operations.
Training, leadership coaching and performance follow-up.
Phases can be delivered individually or as an integrated program.
EXPERIENCE ACROSS ASSIGNMENTS
Common challenges
Inconsistent guest experiences across teams and locations, and a weak connection between service ambitions and daily operations.
Results from previous assignments
Greater consistency in daily execution.
Improved guest interaction and engagement.
Clearer connections between service delivery and commercial priorities.
Service design without operational systems does not scale.
Training without structure does not sustain.
We build both.
ABOUT
School of Service was founded by Oscar Lindeberg.
With a background in hospitality leadership, I connect strategy with what happens on the floor, helping businesses develop their guest experience and lead daily operations.
Depending on the assignment, I work independently or with a network of specialists.
