What could additional sales mean for your business?

Additional monthly revenue for each opportunity at full effect = team members × operating days × additional purchases per person per day × purchase value. Contribution = revenue × contribution margin. The amounts for all opportunities are added together.

Your three ramp-up percentages apply from the first month with results, followed by 100% until the final month with results. Other months generate no additional sales. Each percentage refers to your estimated sales increase, not to all existing sales.

Net benefit = total additional contribution − one-off investment − ongoing additional costs during the period. ROI = net benefit ÷ total one-off investment and ongoing additional costs during the period. ROI is not shown when costs are zero.

Payback is the first month when accumulated additional contribution after monthly costs covers the one-off investment. A fraction of a month is calculated proportionally. Later costs can reduce the outcome again, especially if the sales increase ends. Compare the period results as well.

The break-even threshold shows the additional purchases per team member per day needed with the same staffing, operating days, purchase values, margins and ramp-up. For multiple opportunities, this threshold assumes the same number of additional purchases per person per day in each opportunity. It is a shared calculation assumption, not an individual sales target.

Start with current sales and a specific opportunity in the guest interaction. Not every recommendation becomes a purchase. Compare similar periods and consider occupancy, seasonality, promotions and capacity.

Assume results continue after the engagement only if you plan to sustain the approach. A larger package does not automatically generate more purchases. Add separate opportunities when the work actually covers them. Monthly costs, timing and ramp-up are shared across opportunities; calculate them separately if they start at different times.

If an additional purchase brings in SEK 50 excluding VAT and variable costs are SEK 15, SEK 35 remains: 70%. Contribution helps cover fixed costs and profit. Variable costs must be reflected in the contribution margin. Additional fixed costs to sustain the work can be entered as monthly costs.