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A keynote with Oscar Lindeberg

For you, it’s routine.For your guest, it’s the first time.

A keynote for leaders and teams on seeing everyday service through the guest’s eyes, from acknowledging guests to offering help and making recommendations.

For leaders and teams in hotels, restaurants and experience businesses.

The human encounter

The same work. A new person.

The team prepares

The service concept. Routines. Roles and responsibilities.

The guest brings

Needs. Questions. Expectations.

Curiosity

What does this guest need from us right now?

The keynote explores how curiosity, judgement and collaboration help us understand the situation and decide what to do next.

Service design connects the space, information and the conditions the team needs: what employees can decide, how colleagues work together, and what leaders prepare, support and follow up.

Three perspectives on the guest experience.

01

A fresh look at everyday service.

See a familiar situation from the guest’s point of view.

02

A clearer way to talk about service.

Describe what you notice, the decisions you make and how you respond to the guest.

03

Shared responsibility.

Explore how you work together and support one another in meeting guests’ needs.

Choose your format

A format that works for you.

01

Keynote

A shared perspective on everyday guest interactions.

About the keynote

For your conference, leadership day or team gathering. Oscar explores how curiosity, judgement and collaboration bring a service concept to life in guest interactions.

The content is tailored to your audience and the questions you want to explore.

Enquire about the keynote
02

Keynote + workshop

Work through guest situations from your own business.

How the workshop works

Apply the keynote’s perspectives to real guest situations. Together, you explore what the guest needs and identify actions to try in everyday service.

You also identify the support needed to make them work.

Enquire about a workshop
03

Keynote + leadership dialogue

Connect the guest experience to the work of leading a team.

About the leadership dialogue

Explore training, decision-making authority, collaboration and follow-up. The discussion draws on your day-to-day operations and how leaders can support the team in guest interactions.

Connect your service concept and priorities to the team’s ability to act.

Enquire about a leadership dialogue
Oscar Lindeberg, founder of School of Service
Oscar LindebergFounder, School of Service

About Oscar

From service design to the guest encounter.

Oscar Lindeberg works with service design and operational leadership.

His work connects service concepts, technology and management decisions with daily leadership and his own guest encounters. That perspective shapes the keynote: a small situation on the floor can reveal how the whole business works.

Continue after the keynote

Turn the perspectives into daily practice.

Would you like to develop a specific guest interaction? Our programmes combine on-site observation, team training and regular leadership support over three or six months, or through a tailored partnership.

Explore our service design approaches →

Booking enquiry

What would you like participants to take away?

Tell us about your audience, the occasion and what you would like to explore. We’ll take the conversation from there.

We will discuss the format, availability and price for your event. Your enquiry is non-binding.

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