Motivate. Train. Sustain
Create a sustainable service culture.

We are experts in the frontline and leadership that drives change throughout the company. From single units to chains.

Service starts on the front line – and is enhanced by leadership

We motivate, train and maintain long-term results by strengthening both employees and leaders. Our digital and physical solutions create a service culture that engages the entire organization.

Our Services

With a focus on behaviors and company culture, we create long-term value for customers, employees and owners - always with service and hospitality at the center.

Welcome to the School of Service – Oscar Lindeberg

With over two decades of experience in service and hospitality, I am passionate about creating engaging training and solutions that elevate both guest experiences and employee development.
Through training, innovative tools and ServiceHub, we guide companies and individuals towards sustainable success in the service industry.
Oscar Lindeberg CEO School of Service
Alumni: Les Roches. Endicott College. FEI.
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Hospitality for all industries!

We bring the essence of hospitality: service design and management that strengthens both customer experiences and team development, regardless of whether you work in retail, tech or something completely different.

School of Service is a platform that offers physical and digital training and services to strengthen competence in service, hosting and upselling. We target companies and organizations within the service industry.

What types of services do you offer? We offer services such as:

  • Digital training courses via our ServiceHub platform.
  • Workshops and consultation in service design.
  • Service, Upsell, Leadership training and coaching.
  • We develop AI-based training and onboarding materials.
  • We help you develop concepts and establish operations within the service industry.

What workshops do you offer? We offer workshops and support in areas such as:

  • Service design
  • Service
  • Additional sales
  • Hosting
  • Leadership

Can you take on project or interim assignments? Yes, we are available for both interim and project assignments. This may include temporary reinforcement in management, development projects or implementation of new working methods.

Can you hold workshops on site with us? Yes, we can conduct workshops both digitally and on site, depending on what suits you best.

How do I book a workshop? Contact us via the contact form on our website or call us to book a workshop.

What does your service mean From concept to establishment? From concept to establishment is our comprehensive service where we guide you through the entire process from idea development to start of operation. We ensure that your business delivers at the highest level from day one and continues to develop as a successful, service-oriented business.

What steps are included in the process? Our process includes:

  • Market analyzes and feasibility studies to ensure the potential.
  • Development of unique concepts and guest trips that maximize guest satisfaction.
  • Matching property owners with suitable operators.
  • Recruitment and team building with carefully selected staff and inspiring onboarding.
  • Training and optimization of the team to deliver outstanding service.
  • Operational support and project management to ensure a smooth opening.

How can I get started with this service? You can book a free consultation through our website to discuss your needs and how we can help you through the whole process.

ServiceHub is a digital platform created for the service industry. Employees get access to groups, flows, onboarding, training, documents, checklists, and can send messages.

How do your courses work? We have ready-made courses that include interactive sessions, video lessons with AI avatars and exercises that you and your colleagues can do at your own pace. All courses are available via ServiceHub.

Can I customize a course or onboarding for my company? Yes, we offer the opportunity to tailor courses based on your company's needs. Contact us for more information.

ServiceHub is a community app for the service industry. A central hub that empowers you, offers learning through courses, promotes social learning through groups and discussions.
Take courses in service, leadership, hospitality, sales and more. Get certificates, share experiences and train.

How do your courses work? Our courses are digital and include interactive sessions, video lessons with AI avatars and self-paced exercises. All courses are available via ServiceHub.

How Can I start using your services?

Take a look at our services HERE

How do I contact you? You can reach us via:

Where are you? We are based in Sweden but work globally.

Can I book a meeting with you? Yes, book an appointment via our website or contact us directly.

We design service for the future.

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