{"id":142645,"date":"2026-05-06T22:19:00","date_gmt":"2026-05-06T20:19:00","guid":{"rendered":"https:\/\/schoolofservice.se\/?p=142645"},"modified":"2026-10-07T23:38:45","modified_gmt":"2026-10-07T21:38:45","slug":"a-tale-on-guest-experience-2","status":"publish","type":"post","link":"https:\/\/schoolofservice.se\/sv\/a-tale-on-guest-experience-2\/","title":{"rendered":"En ber\u00e4ttelse om g\u00e4stupplevelsen"},"content":{"rendered":"<style>.kb-row-layout-id142645_b81cd9-20 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id142645_b81cd9-20 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id142645_b81cd9-20 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1151px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:repeat(2, minmax(0, 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alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column142645_572d28-18 > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;}.kadence-column142645_572d28-18 > .kt-inside-inner-col,.kadence-column142645_572d28-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142645_572d28-18 > .kt-inside-inner-col{column-gap:0px;}.kadence-column142645_572d28-18 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142645_572d28-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142645_572d28-18 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142645_572d28-18{text-align:left;}.kadence-column142645_572d28-18{position:relative;}@media all and (max-width: 1024px){.kadence-column142645_572d28-18 > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142645_572d28-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142645_572d28-18 kb-section-dir-vertical inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-image.kb-image142645_1559ad-72:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image142645_1559ad-72 img.kb-img, .kb-image142645_1559ad-72 .kb-img img{object-position:48% 48%;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image142645_1559ad-72 kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-port34\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/04\/img_7239-scaled.jpg\" alt=\"img 7239\" class=\"kb-img wp-image-142229\" srcset=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/04\/img_7239-scaled.jpg 1365w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/04\/img_7239-200x300.jpg 200w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/04\/img_7239-683x1024.jpg 683w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/04\/img_7239-768x1152.jpg 768w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/04\/img_7239-1024x1536.jpg 1024w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/04\/img_7239-8x12.jpg 8w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column142645_27179d-51 > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;}.kadence-column142645_27179d-51 > .kt-inside-inner-col,.kadence-column142645_27179d-51 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142645_27179d-51 > .kt-inside-inner-col{column-gap:0px;}.kadence-column142645_27179d-51 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142645_27179d-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142645_27179d-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142645_27179d-51{text-align:left;}.kadence-column142645_27179d-51{z-index:10;position:relative;}@media all and (max-width: 1024px){.kadence-column142645_27179d-51 > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142645_27179d-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142645_27179d-51 kb-section-dir-vertical inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142645_bee111-67, .wp-block-kadence-advancedheading.kt-adv-heading142645_bee111-67[data-kb-block=\"kb-adv-heading142645_bee111-67\"]{margin-top:0%;margin-left:-30%;text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading142645_bee111-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142645_bee111-67[data-kb-block=\"kb-adv-heading142645_bee111-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142645_bee111-67 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142645_bee111-67[data-kb-block=\"kb-adv-heading142645_bee111-67\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading142645_bee111-67, .wp-block-kadence-advancedheading.kt-adv-heading142645_bee111-67[data-kb-block=\"kb-adv-heading142645_bee111-67\"]{margin-left:0%;}}<\/style>\n<h2 class=\"kt-adv-heading142645_bee111-67 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading142645_bee111-67\"><strong>OSCAR LINDEBERG, CEO<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading142645_4b864a-cb, .wp-block-kadence-advancedheading.kt-adv-heading142645_4b864a-cb[data-kb-block=\"kb-adv-heading142645_4b864a-cb\"]{margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;text-align:left;font-style:normal;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading142645_4b864a-cb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142645_4b864a-cb[data-kb-block=\"kb-adv-heading142645_4b864a-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142645_4b864a-cb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142645_4b864a-cb[data-kb-block=\"kb-adv-heading142645_4b864a-cb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading142645_4b864a-cb wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading142645_4b864a-cb\"><strong>A TALE ON GUEST EXPERIENCE<br><\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading142645_9cd4ce-a9, .wp-block-kadence-advancedheading.kt-adv-heading142645_9cd4ce-a9[data-kb-block=\"kb-adv-heading142645_9cd4ce-a9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142645_9cd4ce-a9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142645_9cd4ce-a9[data-kb-block=\"kb-adv-heading142645_9cd4ce-a9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142645_9cd4ce-a9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142645_9cd4ce-a9[data-kb-block=\"kb-adv-heading142645_9cd4ce-a9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading142645_9cd4ce-a9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142645_9cd4ce-a9\">A Vesper Martini is, at its core, a simple drink.<br>But when it\u2019s crafted in front of the guest, it becomes something else entirely.<br>It becomes: A moment -&gt; A story -&gt; A connection<br><br>Service design is about intentionally creating these moments.<br><br>Thinking through when, how, and why we do things \u2014 not just what we do.<br><br>When you step out from your comfort zone and interact or perform with the guest, you:<br>Build trust -&gt; Create engagement -&gt; Elevate perceived value &amp; Open the door for conversation and relationship<br><br>But it doesn\u2019t happen by accident.<br>It requires a clear concept, a strong story, and consistent training.<em><br><\/em><br>For me, this is where hospitality comes alive. I love interacting with the guest \u2014 because that\u2019s where experience turns into memory.<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe0a7de2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/oscarlindeberg\/\" style=\"border-width:1px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30)\">Oscar on LinkedIn<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>OSCAR LINDEBERG, CEO A TALE ON GUEST EXPERIENCE A Vesper Martini is, at its core, a simple drink.But when it\u2019s crafted in front of the guest, it becomes something else entirely.It becomes: A moment -&gt; A story -&gt; A connection Service design is about intentionally creating these moments. Thinking through when, how, and why we [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":142229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[91],"tags":[],"class_list":["post-142645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"taxonomy_info":{"category":[{"value":91,"label":"Blog"}]},"featured_image_src_large":["https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/04\/img_7239-683x1024.jpg",683,1024,true],"author_info":{"display_name":"Oscar Lindeberg","author_link":"https:\/\/schoolofservice.se\/sv\/author\/oscar\/"},"comment_info":0,"category_info":[{"term_id":91,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":91,"taxonomy":"category","description":"","parent":0,"count":16,"filter":"raw","cat_ID":91,"category_count":16,"category_description":"","cat_name":"Blog","category_nicename":"blog","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/posts\/142645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/comments?post=142645"}],"version-history":[{"count":0,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/posts\/142645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/media\/142229"}],"wp:attachment":[{"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/media?parent=142645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/categories?post=142645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/tags?post=142645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}