{"id":126847,"date":"2024-07-20T09:12:00","date_gmt":"2024-07-20T07:12:00","guid":{"rendered":"https:\/\/schoolofservice.se\/?p=126847"},"modified":"2025-05-18T18:38:53","modified_gmt":"2025-05-18T16:38:53","slug":"experience-is-everything-heres-how-to-get-it-right","status":"publish","type":"post","link":"https:\/\/schoolofservice.se\/sv\/experience-is-everything-heres-how-to-get-it-right\/","title":{"rendered":"Erfarenhet \u00e4r allt: S\u00e5 h\u00e4r g\u00f6r du r\u00e4tt"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Rapport fr\u00e5n PWC. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Viktiga faktorer f\u00f6r kundupplevelsen<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>80%<\/strong> av amerikanska kunder anger att <strong>snabbhet, bekv\u00e4mlighet, kunnig personal och v\u00e4nlig service<\/strong> \u00e4r de viktigaste faktorerna.<\/li>\n\n\n\n<li><strong>82% av toppresterande f\u00f6retag<\/strong> fokuserar p\u00e5 den m\u00e4nskliga upplevelsen kring digital teknik.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kundupplevelse och dess p\u00e5verkan p\u00e5 f\u00f6rs\u00e4ljning<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>73%<\/strong> av alla kunder anger att kundupplevelsen \u00e4r en viktig faktor vid k\u00f6pbeslut.<\/li>\n\n\n\n<li><strong>43%<\/strong> \u00e4r villiga att betala mer f\u00f6r bekv\u00e4mlighet.<\/li>\n\n\n\n<li><strong>42%<\/strong> skulle betala mer f\u00f6r en v\u00e4nlig och v\u00e4lkomnande upplevelse.<\/li>\n\n\n\n<li><strong>65%<\/strong> av amerikanska kunder anser att en positiv upplevelse \u00e4r mer inflytelserik \u00e4n bra reklam.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Konsekvenser av d\u00e5liga kundupplevelser<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>32%<\/strong> av kunderna \u00f6verger ett varum\u00e4rke de \u00e4lskar efter <strong>en<\/strong> d\u00e5lig upplevelse.<\/li>\n\n\n\n<li>I Latinamerika \u00e4r siffran \u00e4nnu h\u00f6gre \u2013 <strong>49%<\/strong>.<\/li>\n\n\n\n<li><strong>59%<\/strong> av kunderna i USA \u00f6verger ett f\u00f6retag efter flera d\u00e5liga upplevelser.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Teknikens roll och begr\u00e4nsningar<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>71%<\/strong> av amerikaner f\u00f6redrar att interagera med en m\u00e4nniska framf\u00f6r en chatbot.<\/li>\n\n\n\n<li><strong>64%<\/strong> av amerikanska kunder anser att f\u00f6retag har tappat den m\u00e4nskliga aspekten i kundupplevelsen.<\/li>\n\n\n\n<li>Endast <strong>3%<\/strong> vill ha en helt automatiserad kundupplevelse.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Branschspecifika insikter<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>78%<\/strong> av kunderna anser att en bra upplevelse \u00e4r viktig i sjukv\u00e5rden.<\/li>\n\n\n\n<li><strong>75%<\/strong> s\u00e4ger samma sak om banker.<\/li>\n\n\n\n<li><strong>74%<\/strong> prioriterar en bra upplevelse p\u00e5 restauranger och hotell.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pris\u00f6kningar f\u00f6r b\u00e4ttre kundupplevelser<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kunder \u00e4r beredda att betala mer f\u00f6r f\u00f6ljande upplevelser:\n<ul class=\"wp-block-list\">\n<li><strong>Kaffe<\/strong>: +16%<\/li>\n\n\n\n<li><strong>Hotellvistelse<\/strong>: +14%<\/li>\n\n\n\n<li><strong>Middagar<\/strong>: +12%<\/li>\n\n\n\n<li><strong>Flygbiljetter<\/strong>: +10%<\/li>\n\n\n\n<li><strong>Mobilabonnemang<\/strong>: +8%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2024\/07\/pwc-consumer-intelligence-series-customer-experience.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Inb\u00e4ddning av pwc-consumer-intelligence-series-customer-experience.\"><\/object><a id=\"wp-block-file--media-122f4437-c520-42b0-826b-035fb0a6f90f\" href=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2024\/07\/pwc-consumer-intelligence-series-customer-experience.pdf\">pwc-consumer-intelligence-series-customer-experience<\/a><a href=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2024\/07\/pwc-consumer-intelligence-series-customer-experience.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-122f4437-c520-42b0-826b-035fb0a6f90f\">Ladda ner<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>80% av amerikanska anger att snabbhet, bekv\u00e4mlighet, kunnig personlig och v\u00e4nlig service \u00e4r de viktigaste faktorerna.<\/p>\n<p>73% av alla kunder anger att kundupplevelsen \u00e4r en viktig faktor vid k\u00f6pbeslut.<\/p>\n<p>32% av kunderna \u00f6verger ett varum\u00e4rke som \u00e4lskar efter en d\u00e5lig upplevelse.<\/p>","protected":false},"author":2,"featured_media":126851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[91],"tags":[],"class_list":["post-126847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"taxonomy_info":{"category":[{"value":91,"label":"Blog"}]},"featured_image_src_large":["https:\/\/schoolofservice.se\/wp-content\/uploads\/2024\/07\/Skarmavbild-2024-07-20-kl.-09.13.47.jpg",928,748,false],"author_info":{"display_name":"Oscar Lindeberg","author_link":"https:\/\/schoolofservice.se\/sv\/author\/oscar\/"},"comment_info":0,"category_info":[{"term_id":91,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":91,"taxonomy":"category","description":"","parent":0,"count":16,"filter":"raw","cat_ID":91,"category_count":16,"category_description":"","cat_name":"Blog","category_nicename":"blog","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/posts\/126847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/comments?post=126847"}],"version-history":[{"count":0,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/posts\/126847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/media\/126851"}],"wp:attachment":[{"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/media?parent=126847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/categories?post=126847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/tags?post=126847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}