{"id":143802,"date":"2026-10-23T20:41:00","date_gmt":"2026-10-23T18:41:00","guid":{"rendered":"https:\/\/schoolofservice.se\/?page_id=143802"},"modified":"2026-10-23T20:42:20","modified_gmt":"2026-10-23T18:42:20","slug":"konceptutveckling","status":"publish","type":"page","link":"https:\/\/schoolofservice.se\/sv\/konceptutveckling\/","title":{"rendered":"Konceptutveckling"},"content":{"rendered":"<style>#concept-page{color:#20241f;font:17px\/1.65 -apple-system,BlinkMacSystemFont,'Segoe UI',Arial,sans-serif;max-width:1120px;margin:auto;padding:24px}#concept-page h1{font-size:clamp(40px,6vw,68px);line-height:1.08;letter-spacing:-.04em;max-width:850px}#concept-page h2{font-size:32px;line-height:1.2;letter-spacing:-.025em}#concept-page h3{font-size:23px;line-height:1.3}#concept-page p{max-width:760px}#concept-page .intro{font-size:21px}#concept-page .eyebrow{text-transform:uppercase;letter-spacing:.12em;font-size:12px;font-weight:600}#concept-page section{padding:42px 0;border-top:1px solid #dce2d6}#concept-page .hero{padding:60px 0}#concept-page .grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}#concept-page .panel{background:#f3f6ef;border-radius:20px;padding:28px}#concept-page .dark{background:#1c2b25;color:#fff;border-radius:20px;padding:32px}#concept-page .dark h2,#concept-page .dark p{color:inherit}#concept-page a{color:inherit;text-underline-offset:5px}#concept-page .btn{display:inline-block;background:#1c2b25;color:#fff;border-radius:30px;padding:12px 23px;text-decoration:none}#concept-page .dark .btn{background:#d5ed83;color:#1c2b25}#concept-page .mini-nav{display:flex;justify-content:space-between;align-items:center;border-bottom:1px solid #dce2d6;padding:12px 0 24px;gap:20px}#concept-page .mini-nav img{width:190px;filter:brightness(0)}@media(max-width:760px){#concept-page .grid{grid-template-columns:1fr}#concept-page{padding:18px}#concept-page .hero{padding:35px 0}}<\/style><div id=\"concept-page\" lang=\"sv\" data-no-translation><div class=\"hero\"><p class=\"eyebrow\">School of Service \u00b7 Konceptutveckling<\/p><h1>En tydlig id\u00e9.<br>En verksamhet som h\u00e5ller ihop.<\/h1><p class=\"intro\">Vad ska ni vara, f\u00f6r vem och varf\u00f6r ska g\u00e4sten v\u00e4lja er? Vi hj\u00e4lper hotell, restauranger och upplevelsef\u00f6retag att utveckla nya koncept och ge befintliga en tydligare riktning.<\/p><a class=\"btn\" href=\"\/sv\/book-a-30-minute-call\/\">Prata om ert koncept<\/a><\/div><section><p class=\"eyebrow\">N\u00e4r ni vill ta n\u00e4sta steg<\/p><h2>Fr\u00e5n f\u00f6rsta id\u00e9 till en genomt\u00e4nkt helhet.<\/h2><div class=\"grid\"><article class=\"panel\"><h3>Skapa n\u00e5got nytt.<\/h3><p>Ni planerar en ny verksamhet och beh\u00f6ver samla m\u00e5lgrupp, erbjudande och upplevelse i en tydlig id\u00e9.<\/p><\/article><article class=\"panel\"><h3>Utveckla det ni har.<\/h3><p>Verksamheten beh\u00f6ver f\u00f6rnyas. Vi unders\u00f6ker vad som ska f\u00f6rst\u00e4rkas, f\u00f6r\u00e4ndras och prioriteras.<\/p><\/article><article class=\"panel\"><h3>H\u00e5lla ihop flera enheter.<\/h3><p>Konceptets k\u00e4rna beh\u00f6ver vara tydlig, med utrymme f\u00f6r lokala f\u00f6ruts\u00e4ttningar och praktiska val i driften.<\/p><\/article><\/div><\/section><section><p class=\"eyebrow\">S\u00e5 arbetar vi<\/p><h2>F\u00f6rst\u00e5. Formulera. Pr\u00f6va.<\/h2><div class=\"grid\"><article><h3>01 \u00b7 F\u00f6rst\u00e5 f\u00f6ruts\u00e4ttningarna.<\/h3><p>Vi utforskar m\u00e5lgruppen, verksamheten och aff\u00e4ren. Vilket behov ska konceptet m\u00f6ta och vad har ni att bygga vidare p\u00e5?<\/p><\/article><article><h3>02 \u00b7 S\u00e4tt riktningen.<\/h3><p>Vi formulerar konceptets k\u00e4rna: position, g\u00e4stupplevelse, utbud och de principer som ska v\u00e4gleda era beslut.<\/p><\/article><article><h3>03 \u00b7 Pr\u00f6va helheten.<\/h3><p>Vi granskar hur konceptet fungerar med kapacitet, bemanning och drift. Tillsammans prioriterar vi n\u00e4sta steg mot genomf\u00f6rande.<\/p><\/article><\/div><\/section><section><h2>Ett underlag att fatta beslut utifr\u00e5n.<\/h2><p>Beroende p\u00e5 uppdraget kan arbetet resultera i en konceptbeskrivning, m\u00e5lgrupp och positionering, principer f\u00f6r utbud och upplevelse samt en prioriterad plan f\u00f6r utveckling och genomf\u00f6rande.<\/p><p>Vi kommer \u00f6verens om m\u00e5l, omfattning, leveranser och pris utifr\u00e5n er situation.<\/p><\/section><section><p class=\"eyebrow\">Erfarenhet att bygga vidare p\u00e5<\/p><h2>Konceptutveckling med f\u00f6rst\u00e5else f\u00f6r drift.<\/h2><p>Oscar Lindeberg har arbetat med konceptutveckling \u00f6ver tid, bland annat f\u00f6r TUI. Erfarenheten som ledare inom bes\u00f6ksn\u00e4ringen ger ett praktiskt perspektiv p\u00e5 hur id\u00e9, erbjudande och verksamhet beh\u00f6ver h\u00e5lla ihop.<\/p><\/section><section><h2>Konceptutveckling och Service Design.<\/h2><p>Konceptutveckling s\u00e4tter riktningen f\u00f6r vad verksamheten ska vara, f\u00f6r vem och vad som g\u00f6r den v\u00e4rd att v\u00e4lja. Service Design utvecklar hur servicen fungerar l\u00e4ngs g\u00e4stens v\u00e4g och genomf\u00f6rs i vardagen.<\/p><p>De \u00e4r separata uppdrag som kan komplettera varandra. <a href=\"\/sv\/service-design\/\">L\u00e4s om Service Design \u2192<\/a><\/p><\/section><section class=\"dark\"><p class=\"eyebrow\">Vi b\u00f6rjar med er id\u00e9<\/p><h2>Vad vill ni skapa eller utveckla?<\/h2><p>Ta med en tidig tanke eller en befintlig utmaning. Under ett f\u00f6rsta samtal utforskar vi er situation och ett m\u00f6jligt n\u00e4sta steg.<\/p><a class=\"btn\" href=\"\/sv\/book-a-30-minute-call\/\">Boka ett samtal \u00b7 30 minuter<\/a><\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-143802","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Oscar Lindeberg","author_link":"https:\/\/schoolofservice.se\/sv\/author\/oscar\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/pages\/143802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/comments?post=143802"}],"version-history":[{"count":0,"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/pages\/143802\/revisions"}],"wp:attachment":[{"href":"https:\/\/schoolofservice.se\/sv\/wp-json\/wp\/v2\/media?parent=143802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}