{"id":143764,"date":"2026-10-22T12:00:58","date_gmt":"2026-10-22T10:00:58","guid":{"rendered":"https:\/\/schoolofservice.se\/?page_id=143764"},"modified":"2026-10-22T13:15:11","modified_gmt":"2026-10-22T11:15:11","slug":"rakna-pa-potentialen","status":"publish","type":"page","link":"https:\/\/schoolofservice.se\/en_gb\/rakna-pa-potentialen\/","title":{"rendered":"R\u00e4kna p\u00e5 potentialen"},"content":{"rendered":"\n\n\n<div id=\"sos-roi\" class=\"notranslate\" data-no-translation lang=\"en-GB\"><style>\n#sos-roi{--ink:#182924;--lime:#d6ef78;--line:#d7e0d4;max-width:1120px;margin:auto;padding:48px 24px 64px;color:var(--ink);font:400 17px\/1.65 -apple-system,BlinkMacSystemFont,'Segoe UI',Arial,sans-serif}#sos-roi *{box-sizing:border-box}#sos-roi [hidden]{display:none!important}#sos-roi h1,#sos-roi h2,#sos-roi h3{color:var(--ink);line-height:1.18}#sos-roi h1{font-size:clamp(36px,5vw,60px);letter-spacing:-1.8px;max-width:850px;margin:18px 0 22px}#sos-roi h2{font-size:27px;margin:0 0 20px}#sos-roi h3{font-size:21px;margin:0 0 14px}#sos-roi .eyebrow{font-size:12px;letter-spacing:1.7px;text-transform:uppercase;font-weight:700}#sos-roi .intro{font-size:20px;max-width:790px}#sos-roi p{margin:0 0 16px}#sos-roi .grid{display:grid;grid-template-columns:1.05fr 1fr;gap:26px;align-items:start;margin:32px 0}#sos-roi .inputs{background:#f3f5ef;border-radius:18px;padding:28px}#sos-roi .fields{display:grid;grid-template-columns:1fr 1fr;gap:18px}#sos-roi label{display:block;font-weight:600;font-size:15px;line-height:1.4;margin-bottom:16px}#sos-roi small{display:block;font-weight:400;font-size:13px;line-height:1.5;color:#52625c;margin:5px 0 9px}#sos-roi input,#sos-roi select{display:block;width:100%;height:50px;border:1px solid #a9b6ab;border-radius:8px;background:white;color:var(--ink);font:inherit;font-size:18px;padding:10px}#sos-roi input:focus,#sos-roi select:focus{outline:3px solid #7d9839;outline-offset:2px}#sos-roi fieldset{min-width:0;border:0;border-top:1px solid var(--line);padding:20px 0 0;margin:26px 0 0}#sos-roi legend{font-size:17px;font-weight:650;padding:0 8px 0 0}#sos-roi button{font:inherit;font-size:14px;background:white;color:var(--ink);border:1px solid #a9b6ab;border-radius:24px;padding:10px 16px;cursor:pointer;margin:5px 8px 10px 0}#sos-roi .results{position:sticky;top:44px;background:var(--ink);color:white;border-radius:18px;padding:28px}#sos-roi .results h2,#sos-roi .results h3{color:white}#sos-roi .results small{color:#d6e1d7}#sos-roi .big{color:var(--lime);font-size:clamp(32px,4vw,43px);font-weight:700;line-height:1.2;margin:12px 0 6px}#sos-roi .metric{padding:20px 0;border-top:1px solid #ffffff30}#sos-roi .metric strong{display:block;font-size:25px;line-height:1.3;margin:7px 0}#sos-roi .period{padding:18px 0;border-top:1px solid #ffffff30}#sos-roi .period .numbers{display:grid;grid-template-columns:1fr 1fr;gap:16px}#sos-roi .period strong{display:block;font-size:23px}#sos-roi .note{font-size:14px;line-height:1.6}#sos-roi .link{color:var(--ink);text-underline-offset:4px}#sos-roi .error{color:#a02a20;font-size:14px}#sos-roi details{padding:20px 0;border-top:1px solid var(--line)}#sos-roi summary{cursor:pointer;font-weight:650}#sos-roi details p{margin:15px 0 0}#sos-roi .cta{background:#edf2dc;padding:30px;border-radius:18px;margin-top:30px}#sos-roi .btn{display:inline-block;background:var(--ink);color:white;padding:13px 22px;border-radius:28px;text-decoration:none;font-weight:600;font-size:15px}#sos-roi .ramp-fields{grid-template-columns:repeat(3,minmax(0,1fr))}#sos-roi .ramp-fields label{font-size:13px}#sos-roi .ramp-fields input{font-size:18px}@media(max-width:780px){#sos-roi .results{position:static}#sos-roi .grid{grid-template-columns:1fr}#sos-roi .inputs,#sos-roi .results{padding:24px}}@media(max-width:400px){#sos-roi{padding:30px 16px 48px}#sos-roi .fields:not(.ramp-fields){grid-template-columns:1fr}}\n<\/style><p class=\"eyebrow\">School of Service \u00b7 Calculate the potential<\/p><h1>What could additional sales mean for your business?<\/h1><p class=\"intro\">Start with your daily operation. Explore the value of relevant recommendations, how results might build over time and what it would take to recover your investment.<\/p><p>The engagement length and the period over which you estimate results are different. All amounts are in Swedish kronor, excluding VAT. No email required.<\/p>\n<div class=\"grid\"><section class=\"inputs\" aria-labelledby=\"calc-input-title\"><h2 id=\"calc-input-title\">Your assumptions.<\/h2><label for=\"roi-package\">Choose an approach<small>Focus and Development have starting prices. For a partnership, enter your quoted amount. You set your own sales assumptions.<\/small><select id=\"roi-package\"><option value=\"fokus\">Focus \u00b7 3 months \u00b7 from SEK 89,000<\/option><option value=\"utveckling\">Development \u00b7 6 months \u00b7 from SEK 159,000<\/option><option value=\"partnerskap\">Partnership \u00b7 annual plan \u00b7 enter your quote<\/option><option value=\"custom\">Custom scope \/ quote<\/option><\/select><\/label><p class=\"note\"><a class=\"link\" href=\"\/en_gb\/service-design\/#upplagg\">Compare what is included \u2192<\/a><\/p><div class=\"fields\"><label for=\"roi-investment\">Investment in the engagement (SEK)<small>Enter the quoted amount, including agreed travel and extras.<\/small><input id=\"roi-investment\" type=\"number\" value=\"89000\" min=\"0\" max=\"1000000000\" step=\"1\"><\/label><label for=\"roi-internal\">Internal time and one-off costs (SEK)<small>Optional. For example, extra time for training.<\/small><input id=\"roi-internal\" type=\"number\" value=\"0\" min=\"0\" max=\"1000000000\" step=\"1\"><\/label><label for=\"roi-duration\">Engagement length (months)<small>Used to show results during the engagement.<\/small><input id=\"roi-duration\" type=\"number\" value=\"3\" min=\"1\" max=\"24\" step=\"1\"><\/label><label for=\"roi-monthly\">Ongoing additional costs (SEK\/month)<small>Deducted every month from the start, including after the engagement. Do not enter the same cost twice.<\/small><input id=\"roi-monthly\" type=\"number\" value=\"0\" min=\"0\" max=\"1000000000\" step=\"1\"><\/label><\/div>\n<fieldset id=\"situation-1\" ><legend>Sales opportunity 1<\/legend><label for=\"s1-name\">Name this opportunity<input id=\"s1-name\" type=\"text\" maxlength=\"70\" value=\"Recommendation during a guest interaction\" placeholder=\"Example: drinks with a meal\"><\/label><div class=\"fields\"><label for=\"s1-staff\">Team members per day<small>Working with this specific opportunity.<\/small><input id=\"s1-staff\" type=\"number\" value=\"10\" min=\"0\" max=\"100000\" step=\"1\"><\/label><label for=\"s1-days\">Operating days per month<small>Average over the period.<\/small><input id=\"s1-days\" type=\"number\" value=\"25\" min=\"0\" max=\"31\" step=\"1\"><\/label><label for=\"s1-sales\">Additional purchases per person per day<small>Once the approach is fully established. Above current sales.<\/small><input id=\"s1-sales\" type=\"number\" value=\"1\" min=\"0\" max=\"10000\" step=\"0.1\"><\/label><label for=\"s1-value\">Value per additional purchase (SEK)<small>Default: SEK 100 excluding VAT. Adjust for your additional purchase, such as a drink, starter or room upgrade.<\/small><input id=\"s1-value\" type=\"number\" value=\"100\" min=\"0\" max=\"10000000\" step=\"1\"><\/label><label for=\"s1-margin\">Contribution margin (%)<small>Percentage remaining after variable costs.<\/small><input id=\"s1-margin\" type=\"number\" value=\"70\" min=\"0\" max=\"100\" step=\"1\"><\/label><\/div><\/fieldset><fieldset id=\"situation-2\" hidden><legend>Sales opportunity 2<\/legend><label for=\"s2-name\">Name this opportunity<input id=\"s2-name\" type=\"text\" maxlength=\"70\" value=\"\" placeholder=\"Example: drinks with a meal\"><\/label><div class=\"fields\"><label for=\"s2-staff\">Team members per day<small>Working with this specific opportunity.<\/small><input id=\"s2-staff\" type=\"number\" value=\"0\" min=\"0\" max=\"100000\" step=\"1\"><\/label><label for=\"s2-days\">Operating days per month<small>Average over the period.<\/small><input id=\"s2-days\" type=\"number\" value=\"25\" min=\"0\" max=\"31\" step=\"1\"><\/label><label for=\"s2-sales\">Additional purchases per person per day<small>Once the approach is fully established. Above current sales.<\/small><input id=\"s2-sales\" type=\"number\" value=\"1\" min=\"0\" max=\"10000\" step=\"0.1\"><\/label><label for=\"s2-value\">Value per additional purchase (SEK)<small>Default: SEK 100 excluding VAT. Adjust for your additional purchase, such as a drink, starter or room upgrade.<\/small><input id=\"s2-value\" type=\"number\" value=\"100\" min=\"0\" max=\"10000000\" step=\"1\"><\/label><label for=\"s2-margin\">Contribution margin (%)<small>Percentage remaining after variable costs.<\/small><input id=\"s2-margin\" type=\"number\" value=\"70\" min=\"0\" max=\"100\" step=\"1\"><\/label><\/div><\/fieldset><fieldset id=\"situation-3\" hidden><legend>Sales opportunity 3<\/legend><label for=\"s3-name\">Name this opportunity<input id=\"s3-name\" type=\"text\" maxlength=\"70\" value=\"\" placeholder=\"Example: drinks with a meal\"><\/label><div class=\"fields\"><label for=\"s3-staff\">Team members per day<small>Working with this specific opportunity.<\/small><input id=\"s3-staff\" type=\"number\" value=\"0\" min=\"0\" max=\"100000\" step=\"1\"><\/label><label for=\"s3-days\">Operating days per month<small>Average over the period.<\/small><input id=\"s3-days\" type=\"number\" value=\"25\" min=\"0\" max=\"31\" step=\"1\"><\/label><label for=\"s3-sales\">Additional purchases per person per day<small>Once the approach is fully established. Above current sales.<\/small><input id=\"s3-sales\" type=\"number\" value=\"1\" min=\"0\" max=\"10000\" step=\"0.1\"><\/label><label for=\"s3-value\">Value per additional purchase (SEK)<small>Default: SEK 100 excluding VAT. Adjust for your additional purchase, such as a drink, starter or room upgrade.<\/small><input id=\"s3-value\" type=\"number\" value=\"100\" min=\"0\" max=\"10000000\" step=\"1\"><\/label><label for=\"s3-margin\">Contribution margin (%)<small>Percentage remaining after variable costs.<\/small><input id=\"s3-margin\" type=\"number\" value=\"70\" min=\"0\" max=\"100\" step=\"1\"><\/label><\/div><\/fieldset><button type=\"button\" id=\"roi-add\">Add a sales opportunity<\/button><button type=\"button\" id=\"roi-remove\" hidden>Remove the last opportunity<\/button><p class=\"note\">Count separate additional purchases only. Do not count the same purchase in several opportunities, even when several colleagues contribute.<\/p>\n<fieldset><legend>When do results begin?<\/legend><p class=\"note\">An illustrative assumption is 25%, 50% and 75% of your estimated increase in the first three months, then 100%. Adjust this for your operation.<\/p><div class=\"fields ramp-fields\"><label for=\"roi-ramp1\">Month 1 (%)<small><\/small><input id=\"roi-ramp1\" type=\"number\" value=\"25\" min=\"0\" max=\"100\" step=\"1\"><\/label><label for=\"roi-ramp2\">Month 2 (%)<small><\/small><input id=\"roi-ramp2\" type=\"number\" value=\"50\" min=\"0\" max=\"100\" step=\"1\"><\/label><label for=\"roi-ramp3\">Month 3 (%)<small><\/small><input id=\"roi-ramp3\" type=\"number\" value=\"75\" min=\"0\" max=\"100\" step=\"1\"><\/label><\/div><div class=\"fields\"><label for=\"roi-start\">First month with additional sales<small>1 = results start in the first month. The ramp-up begins in this month.<\/small><input id=\"roi-start\" type=\"number\" value=\"1\" min=\"1\" max=\"24\" step=\"1\"><\/label><label for=\"roi-end\">Last month with additional sales<small>Counted from the engagement start. No additional sales are assumed after this month.<\/small><input id=\"roi-end\" type=\"number\" value=\"12\" min=\"1\" max=\"24\" step=\"1\"><\/label><\/div><label for=\"roi-horizon\">Longer calculation period<small>Choose 24 months to explore a longer period. Also change the last month with additional sales if you assume the increase continues for longer.<\/small><select id=\"roi-horizon\"><option value=\"12\">12 months from the start<\/option><option value=\"24\">24 months from the start<\/option><\/select><\/label><\/fieldset><p id=\"roi-error\" class=\"error\" role=\"status\"><\/p><button type=\"button\" id=\"roi-reset\">Reset the example<\/button><\/section>\n<section class=\"results\" aria-labelledby=\"calc-result-title\"><h2 id=\"calc-result-title\">Your potential results.<\/h2><div id=\"roi-output\" aria-live=\"polite\" aria-atomic=\"true\"><p class=\"note\">Additional monthly revenue once the approach is fully established<\/p><p class=\"big\" id=\"roi-revenue\">SEK 25,000<\/p><p>Additional contribution: <strong id=\"roi-contribution\">SEK 17,500<\/strong> per month<\/p><small>Before ongoing additional monthly costs. Applies only during the assumed sales increase.<\/small><div class=\"metric\">Total one-off investment<strong id=\"roi-total\">SEK 89,000<\/strong><small>The engagement + internal one-off costs.<\/small><\/div><div class=\"metric\"><h3 id=\"roi-threshold-title\">What would it take to break even within 12 months?<\/h3><strong id=\"roi-threshold\">0.5 additional purchases per person per day<\/strong><small id=\"roi-threshold-note\">Once the approach is fully established.<\/small><\/div><div class=\"metric\">Payback within the calculation period<strong id=\"roi-payback\">Around 6.6 months<\/strong><small>Counted from the engagement start, allowing for the ramp-up and stated costs.<\/small><\/div><div id=\"roi-periods\"><\/div><p class=\"note\" id=\"roi-assumptions\" style=\"margin-top:18px\"><\/p><\/div><p class=\"note\">This is a scenario, not a forecast or guarantee. Contribution is not net profit. Service design can also support confidence, consistency and the guest experience; these benefits are not included here.<\/p><\/section><\/div>\n<noscript><p>The calculator needs JavaScript to calculate and display results.<\/p><\/noscript>\n<details><summary>How we calculate<\/summary><p>Additional monthly revenue for each opportunity at full effect = team members \u00d7 operating days \u00d7 additional purchases per person per day \u00d7 purchase value. Contribution = revenue \u00d7 contribution margin. The amounts for all opportunities are added together.<\/p><p>Your three ramp-up percentages apply from the first month with results, followed by 100% until the final month with results. Other months generate no additional sales. Each percentage refers to your estimated sales increase, not to all existing sales.<\/p><p>Net benefit = total additional contribution \u2212 one-off investment \u2212 ongoing additional costs during the period. ROI = net benefit \u00f7 total one-off investment and ongoing additional costs during the period. ROI is not shown when costs are zero.<\/p><p>Payback is the first month when accumulated additional contribution after monthly costs covers the one-off investment. A fraction of a month is calculated proportionally. Later costs can reduce the outcome again, especially if the sales increase ends. Compare the period results as well.<\/p><p>The break-even threshold shows the additional purchases per team member per day needed with the same staffing, operating days, purchase values, margins and ramp-up. For multiple opportunities, this threshold assumes the same number of additional purchases per person per day in each opportunity. It is a shared calculation assumption, not an individual sales target.<\/p><\/details>\n<details><summary>How do we choose realistic assumptions?<\/summary><p>Start with current sales and a specific opportunity in the guest interaction. Not every recommendation becomes a purchase. Compare similar periods and consider occupancy, seasonality, promotions and capacity.<\/p><p>Assume results continue after the engagement only if you plan to sustain the approach. A larger package does not automatically generate more purchases. Add separate opportunities when the work actually covers them. Monthly costs, timing and ramp-up are shared across opportunities; calculate them separately if they start at different times.<\/p><\/details>\n<details><summary>What is contribution margin?<\/summary><p>If an additional purchase brings in SEK 50 excluding VAT and variable costs are SEK 15, SEK 35 remains: 70%. Contribution helps cover fixed costs and profit. Variable costs must be reflected in the contribution margin. Additional fixed costs to sustain the work can be entered as monthly costs.<\/p><\/details>\n<section class=\"cta\"><p class=\"eyebrow\">From assumptions to daily practice<\/p><h2>What needs to happen in your daily operation?<\/h2><p>We help you choose behaviours, train the team and support leaders with follow-up. Start with a specific opportunity in your operation.<\/p><p><a class=\"link\" href=\"\/en_gb\/service-design\/#upplagg\">Explore Focus, Development and a tailored partnership \u2192<\/a><\/p><a class=\"btn\" href=\"\/en_gb\/book-a-30-minute-call\/\">Book 30 minutes to discuss your numbers<\/a><\/section>\n<script>(function(){var root=document.getElementById('sos-roi');if(!root)return;var el=function(id){return root.querySelector('#'+id)},put=function(id,t){el(id).textContent=t},money=function(n){return new Intl.NumberFormat('en-GB',{style:'currency',currency:'SEK',maximumFractionDigits:0}).format(n)},num=function(n){return new Intl.NumberFormat('en-GB',{minimumFractionDigits:1,maximumFractionDigits:1}).format(n)},choice=el('roi-package'),count=1;var packages={fokus:[89000,3],utveckling:[159000,6],partnerskap:[null,12]};function value(id){return Number(el(id).value||0)}function factor(m){var age=m-value('roi-start');if(age<0||m>value('roi-end'))return 0;return age<3?value('roi-ramp'+(age+1))\/100:1}function calc(){var fields=Array.from(root.querySelectorAll('input[type=number]')).filter(function(f){return !f.closest('[hidden]')});var valid=fields.every(function(f){return [((f.id==='roi-internal'||f.id==='roi-monthly')||f.value!==''),f.validity.valid,Number.isFinite(Number(f.value))].every(Boolean)});if(value('roi-end')<value('roi-start'))valid=false;el('roi-output').hidden=!valid;put('roi-error',valid?'':(choice.value==='partnerskap' ? 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