{"id":120942,"date":"2026-10-05T12:14:18","date_gmt":"2026-10-05T10:14:18","guid":{"rendered":"https:\/\/schoolofservice.se\/?page_id=120942"},"modified":"2026-10-23T21:10:16","modified_gmt":"2026-10-23T19:10:16","slug":"startsida","status":"publish","type":"page","link":"https:\/\/schoolofservice.se\/en_gb\/","title":{"rendered":"Startsida"},"content":{"rendered":"<style>#sos-refined .about-bio{border-top:1px solid var(--sos-line);border-bottom:1px solid var(--sos-line);margin:24px 0 18px}#sos-refined .about-bio>summary{cursor:pointer;padding:16px 0;font-size:16px;font-weight:500;list-style:disclosure-closed inside}#sos-refined .about-bio[open]>summary{list-style-type:disclosure-open}#sos-refined .about-bio-body{padding:6px 0 8px;font-size:16px;line-height:1.65}<\/style><style>header.sos-unified-nav{z-index:30}header.sos-unified-nav .sos-offer-menu{position:relative;margin:0;border:0}header.sos-unified-nav 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a{display:inline-flex;align-items:center;min-height:44px}\n@media(min-width:961px){#sos-refined .offer h3{min-height:2.36em}#sos-refined .offer .offer-lead{min-height:7.68em}}\n@media(max-width:960px){#sos-refined .offers{grid-template-columns:1fr}#sos-refined .offer{padding:26px 28px 14px}#sos-refined .offer .offer-index{margin-bottom:10px}#sos-refined .offer h3{margin-bottom:12px}#sos-refined .offer details{margin-top:18px}#sos-refined .material-scene{gap:28px}#sos-refined .method{padding-inline:5%}#sos-refined .material-paper{padding:28px}#sos-refined .about{grid-template-columns:190px 1fr;gap:36px}#sos-refined .founder-portrait{width:175px}#sos-refined .desktop-nav{gap:17px}#sos-refined .logo{width:190px}}\n@media(max-width:720px){#sos-refined .wrap{width:90%}#sos-refined .top{min-height:80px}#sos-refined .logo{width:190px}#sos-refined .desktop-nav{display:none}#sos-refined .mobile-nav{display:block}#sos-refined .mobile-nav 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.material-paper{padding:22px}#sos-refined .material-paper h4{font-size:29px}#sos-refined .material-paper .leader-card-heading{font-size:26px}#sos-refined .offer{padding-inline:22px}}\n<\/style>\n\n<div class=\"sos-localized\" lang=\"en-GB\" data-no-translation>\n<style>header.sos-unified-nav{position:relative!important}header.sos-unified-nav .desktop-nav{gap:20px!important}header.sos-unified-nav .desktop-nav>a{white-space:nowrap}header.sos-unified-nav .desktop-nav>span{display:contents}header.sos-unified-nav .mobile-nav nav>span{display:contents}@media(max-width:1000px){header.sos-unified-nav .desktop-nav{display:none!important}header.sos-unified-nav .mobile-nav{display:block!important}header.sos-unified-nav .mobile-nav nav{position:absolute!important;top:100%!important;left:0!important;right:0!important;display:flex!important;flex-direction:column!important;align-items:stretch!important;gap:4px!important;padding:20px!important;background:#fff!important;border:1px solid #dfe3de!important;z-index:50!important}header.sos-unified-nav .mobile-nav nav a{display:block;padding:12px!important;min-height:44px}header.sos-unified-nav .mobile-nav summary{cursor:pointer;min-height:44px;padding:12px 0}}<\/style><header class=\"wrap top sos-unified-nav\"><a class=\"brand-link\" href=\"\/en_gb\/\" aria-label=\"School of Service home\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/b1950415.assetcdn.net\/2.0\/1950415\/wp-content\/uploads\/2025\/02\/scoolofservice_sekundar_logo_vit.png?lossy=1&amp;strip=0&amp;webp=1\" alt=\"School of Service\"><\/a><nav class=\"desktop-nav\" aria-label=\"Main navigation\"><details class=\"sos-offer-menu\"><summary aria-label=\"Show services\"><a href=\"\/en_gb\/#refined-services\">Services<\/a><span class=\"offer-arrow\" aria-hidden=\"true\">\u2304<\/span><\/summary><div class=\"offer-submenu\"><a href=\"\/en_gb\/service-design\/\">Service design<\/a><a href=\"\/en_gb\/konceptutveckling\/\">Concept development<\/a><a href=\"\/en_gb\/keynote\/\">Keynotes &amp; workshops<\/a><a href=\"\/en_gb\/#sos-offer-2\">Interim leadership<\/a><a href=\"\/en_gb\/rakna-pa-potentialen\/\">Calculate the potential<\/a><\/div><\/details><a href=\"\/en_gb\/#refined-method\">How we work<\/a><a href=\"\/en_gb\/#refined-about\">About<\/a><a href=\"\/en_gb\/kunder\/\">Clients<\/a><a href=\"\/en_gb\/blogg\/\">Blog<\/a><a class=\"button\" href=\"\/en_gb\/book-a-30-minute-call\/\">Book a call<\/a><\/nav><details class=\"mobile-nav\"><summary>Menu<\/summary><nav aria-label=\"Mobile navigation\"><details class=\"sos-offer-menu\"><summary aria-label=\"Show services\"><a href=\"\/en_gb\/#refined-services\">Services<\/a><span class=\"offer-arrow\" aria-hidden=\"true\">\u2304<\/span><\/summary><div class=\"offer-submenu\"><a href=\"\/en_gb\/service-design\/\">Service design<\/a><a href=\"\/en_gb\/konceptutveckling\/\">Concept development<\/a><a href=\"\/en_gb\/keynote\/\">Keynotes &amp; workshops<\/a><a href=\"\/en_gb\/#sos-offer-2\">Interim leadership<\/a><a href=\"\/en_gb\/rakna-pa-potentialen\/\">Calculate the potential<\/a><\/div><\/details><a href=\"\/en_gb\/#refined-method\">How we work<\/a><a href=\"\/en_gb\/#refined-about\">About<\/a><a href=\"\/en_gb\/kunder\/\">Clients<\/a><a href=\"\/en_gb\/blogg\/\">Blog<\/a><a class=\"button\" href=\"\/en_gb\/book-a-30-minute-call\/\">Book a call<\/a><\/nav><\/details><\/header>\n<section class=\"wrap hero\" id=\"refined-top\" aria-labelledby=\"sos-hero-title\"><p class=\"eyebrow\">Service design \u00b7 Concept development \u00b7 Keynotes \u00b7 Interim<\/p><h1 id=\"sos-hero-title\">Better guest experiences.<span>Every day.<\/span><\/h1><p class=\"intro\">We help hotels, restaurants and experience businesses develop their service and strengthen daily operations.<\/p><div class=\"actions\"><a class=\"button\" href=\"\/en_gb\/book-a-30-minute-call\/\">Book a call<\/a><a class=\"text-link\" href=\"#refined-method\">See how we work<\/a><\/div><p class=\"hero-note\">An initial call \u00b7 30 minutes \u00b7 One concrete challenge<\/p><\/section>\n<section class=\"wrap method\" id=\"refined-method\" aria-labelledby=\"sos-method-title\"><div class=\"method-head\"><p class=\"eyebrow\">Service design in practice<\/p><h2 id=\"sos-method-title\">From ambition to action.<\/h2><p class=\"method-intro\">Your guest promise becomes clear behaviours, with support and follow-up in everyday work.<\/p><\/div>\n<style>\n#sos-refined .method{padding:30px 5% 22px}#sos-refined .practice-tabs{display:flex;justify-content:center;gap:6px;margin:24px auto 22px;padding:5px;border:1px solid var(--sos-line);border-radius:999px;background:#fff;width:fit-content;max-width:100%}#sos-refined .practice-tabs button{appearance:none;border:0;border-radius:999px;background:transparent;color:var(--sos-muted);padding:10px 20px;min-height:44px;font:500 14px\/1.35 inherit;cursor:pointer;white-space:nowrap}#sos-refined .practice-tabs button[aria-selected=\"true\"]{background:var(--sos-ink);color:#fff}#sos-refined .practice-tabs button:focus-visible{outline:3px solid #657e49;outline-offset:3px}#sos-refined .practice-panel[hidden]{display:none!important}#sos-refined .practice-preview{display:grid;grid-template-columns:1fr 1.1fr;gap:36px;align-items:center;min-height:230px}#sos-refined .practice-copy h3{font-size:28px;line-height:1.16;margin:0 0 12px;max-width:350px}#sos-refined .practice-copy p{font-size:16px;line-height:1.55;color:var(--sos-muted);max-width:350px}#sos-refined .practice-card{background:#fff;border:1px solid var(--sos-line);border-radius:12px;padding:24px;min-height:220px;display:flex;flex-direction:column;justify-content:center;gap:12px;box-shadow:0 4px 14px #20241f07}#sos-refined .practice-card .practice-label{font-size:12px;line-height:1.5;letter-spacing:.07em;text-transform:uppercase;color:var(--sos-muted)}#sos-refined .practice-card h4{font-size:26px;line-height:1.22;letter-spacing:-.025em}#sos-refined .practice-card p,#sos-refined .practice-card li{font-size:15px;line-height:1.5}#sos-refined .practice-card ul{margin:0;padding-left:18px}#sos-refined .practice-card li+li{margin-top:6px}#sos-refined .practice-card.dark{background:var(--sos-dark);color:#fff;border-color:var(--sos-dark)}#sos-refined .practice-card.dark .practice-label{color:#d7dfcf}#sos-refined .practice-full{margin-top:14px;border-top:1px solid var(--sos-line)}#sos-refined .practice-full>summary{cursor:pointer;padding:13px 0;min-height:44px;font-size:14px;list-style:disclosure-closed inside}#sos-refined .practice-full[open]>summary{list-style-type:disclosure-open}#sos-refined .practice-full .material-paper{max-width:500px;margin:8px auto 18px}#sos-refined .method .example-note{margin-top:6px;font-size:12px}\n@media(max-width:720px){#sos-refined .method{padding:24px 6% 18px}#sos-refined .method h2{font-size:29px}#sos-refined .practice-tabs{width:100%;gap:2px;margin:20px 0}#sos-refined .practice-tabs button{padding:9px 8px;font-size:12px;flex:1}#sos-refined .practice-preview{grid-template-columns:1fr;gap:16px;min-height:0}#sos-refined .practice-copy{min-height:94px;text-align:center}#sos-refined .practice-copy h3{font-size:23px;margin:0 auto 8px}#sos-refined .practice-copy p{font-size:15px;margin:auto}#sos-refined .practice-card{min-height:220px;padding:22px}#sos-refined .practice-card h4{font-size:25px}#sos-refined .practice-full>summary{text-align:center}}\n<\/style><div class=\"practice-widget\"><div class=\"practice-tabs\" role=\"tablist\" aria-label=\"From promise to action\"><button type=\"button\" role=\"tab\" id=\"practice-en-tab-0\" aria-controls=\"practice-en-panel-0\" aria-selected=\"true\" tabindex=\"0\">Guest promise<\/button><button type=\"button\" role=\"tab\" id=\"practice-en-tab-1\" aria-controls=\"practice-en-panel-1\" aria-selected=\"false\" tabindex=\"-1\">Behaviour<\/button><button type=\"button\" role=\"tab\" id=\"practice-en-tab-2\" aria-controls=\"practice-en-panel-2\" aria-selected=\"false\" tabindex=\"-1\">Leadership<\/button><\/div><div class=\"practice-panel\" role=\"tabpanel\" id=\"practice-en-panel-0\" aria-labelledby=\"practice-en-tab-0\"><div class=\"practice-preview\"><div class=\"practice-copy\"><h3>Start with the guest experience.<\/h3><p>Define what guests should feel and understand.<\/p><\/div><article class=\"practice-card\"><p class=\"practice-label\">Guest promise \u00b7 Arrival<\/p><h4>\u201cI feel welcome.<br>I know where to go.\u201d<\/h4><p>A shared direction for the team.<\/p><\/article><\/div><details class=\"practice-full\"><summary>View the full example<\/summary><article class=\"material-paper\" aria-labelledby=\"sos-material-promise-title\"><p class=\"paper-signature\">School of Service<\/p><p class=\"paper-label\">Guest promise \u00b7 Arrival<\/p><p class=\"paper-intention\">Desired guest experience<\/p><h4 id=\"sos-material-promise-title\">\u201cI feel welcome. I know where to go.\u201d<\/h4><p class=\"paper-description\">It starts with the very first interaction.<\/p><p class=\"paper-note\">This guides what the team does.<\/p><\/article><\/details><\/div><div class=\"practice-panel\" role=\"tabpanel\" id=\"practice-en-panel-1\" aria-labelledby=\"practice-en-tab-1\" hidden><div class=\"practice-preview\"><div class=\"practice-copy\"><h3>Turn the promise into action.<\/h3><p>Give the team something concrete to practise.<\/p><\/div><article class=\"practice-card dark\"><p class=\"practice-label\">Behaviour \u00b7 Arrival<\/p><h4>Acknowledge the guest first.<\/h4><ul><li>Look up and make eye contact.<\/li><li>Say hello, even when you\u2019re busy.<\/li><li>Explain the next step.<\/li><\/ul><\/article><\/div><details class=\"practice-full\"><summary>View the full example<\/summary><article class=\"material-paper behaviour-paper\" aria-labelledby=\"sos-material-behaviour-title\"><p class=\"paper-signature\">School of Service<\/p><p class=\"paper-label\">Behaviour card \u00b7 Arrival<\/p><h4 id=\"sos-material-behaviour-title\">Acknowledge the guest first.<\/h4><p class=\"paper-intro\">When you welcome a guest:<\/p><ol class=\"material-steps\"><li><strong>Look up.<\/strong> Make eye contact.<\/li><li><strong>Say hello.<\/strong> Acknowledge the guest, even when you\u2019re busy.<\/li><li><strong>Explain the next step.<\/strong> Let the guest know where to go or what happens next.<\/li><\/ol><div class=\"material-callout\"><p class=\"callout-label\">When you\u2019re busy<\/p><p class=\"callout-words\">\u201cHello and welcome! I\u2019ll be with you in a moment.\u201d<\/p><\/div><span class=\"paper-tag\">Today\u2019s focus<\/span><\/article><\/details><\/div><div class=\"practice-panel\" role=\"tabpanel\" id=\"practice-en-panel-2\" aria-labelledby=\"practice-en-tab-2\" hidden><div class=\"practice-preview\"><div class=\"practice-copy\"><h3>Make it happen on every shift.<\/h3><p>Leaders prepare, coach and follow up.<\/p><\/div><article class=\"practice-card\"><p class=\"practice-label\">Leader\u2019s routine \u00b7 Arrival<\/p><h4>One focus. Every shift.<\/h4><ul><li><strong>Before:<\/strong> show and practise.<\/li><li><strong>During:<\/strong> observe and coach.<\/li><li><strong>After:<\/strong> reflect and follow up.<\/li><\/ul><\/article><\/div><details class=\"practice-full\"><summary>View the full example<\/summary><article class=\"material-paper\" aria-labelledby=\"sos-material-leadership-title\"><p class=\"paper-signature\">School of Service<\/p><p class=\"paper-label\">Leader\u2019s routine \u00b7 Arrival<\/p><h4 class=\"leader-card-heading\" id=\"sos-material-leadership-title\">Today\u2019s focus: Acknowledge the guest first.<\/h4><dl class=\"material-routine\"><dt>Before each shift<\/dt><dd>Show the three steps. Practise the greeting with the team.<\/dd><dt>During each shift<\/dt><dd>Observe a guest interaction. Give specific praise or help the team improve.<\/dd><dt>After each shift<\/dt><dd>Did we greet the guest and make the next step clear?<\/dd><\/dl><p class=\"paper-next-shift\">Next shift:<span class=\"paper-writing-line\" aria-hidden=\"true\"><\/span><\/p><\/article><\/details><\/div><\/div><p class=\"example-note\">Sample team tools \u00b7 Arrival<\/p><\/section>\n<section class=\"wrap services\" id=\"refined-services\" aria-labelledby=\"sos-services-title\"><div class=\"section-intro\"><h2 id=\"sos-services-title\">Support for your next step.<\/h2><p>Develop how you work, strengthen leadership or bring the team together around a shared perspective.<\/p><\/div><div class=\"offers\"><article class=\"offer\" id=\"sos-offer-1\" aria-labelledby=\"sos-offer-title-1\"><span class=\"offer-index\">01<\/span><h3 id=\"sos-offer-title-1\">Service design<\/h3><p class=\"offer-lead\">Develop how you work with guest interactions, from ambition to behaviours, routines and follow-up.<\/p><p><a class=\"text-link\" href=\"\/en_gb\/service-design\/\">Start with Focus or explore our other approaches \u2192<\/a><\/p><details><summary>How the work takes shape<span class=\"plus\" aria-hidden=\"true\"><\/span><\/summary><div class=\"offer-body\"><p>What should your guests experience, and what does the team need to do to make it happen?<\/p><ul><li><strong>Design:<\/strong> define the experience you want to create and identify the moments that matter most along the guest journey.<\/li><li><strong>Build:<\/strong> clarify what the team should do, say and practise, with practical roles and routines.<\/li><li><strong>Implement:<\/strong> train the team and support leaders in preparing, coaching and following up.<\/li><\/ul><p>We adapt the scope to your business, from a focused assignment to a broader development programme.<\/p><\/div><\/details><\/article><article class=\"offer\" id=\"sos-offer-4\" aria-labelledby=\"sos-offer-title-4\"><span class=\"offer-index\">02<\/span><h3 id=\"sos-offer-title-4\">Concept development<\/h3><p class=\"offer-lead\">From an initial idea to a coherent concept: audience, experience, offering and operations.<\/p><p><a class=\"text-link\" href=\"\/en_gb\/konceptutveckling\/\">Explore concept development \u2192<\/a><\/p><details><summary>When you want to create or renew<span class=\"plus\" aria-hidden=\"true\"><\/span><\/summary><div class=\"offer-body\"><p>For businesses creating something new, developing an existing operation or connecting a concept across multiple locations.<\/p><p>We clarify what the business should be, who it serves and why guests should choose it. Goals, scope and deliverables are tailored to the assignment.<\/p><\/div><\/details><\/article><article class=\"offer\" id=\"sos-offer-3\" aria-labelledby=\"sos-offer-title-3\"><span class=\"offer-index\">03<\/span><h3 id=\"sos-offer-title-3\">Keynotes &amp; workshops<\/h3><p class=\"offer-lead\">Bring leaders and teams together around fresh perspectives on service, leadership and everyday guest interactions.<\/p><details><summary>Explore the formats<span class=\"plus\" aria-hidden=\"true\"><\/span><\/summary><div class=\"offer-body\"><p class=\"keynote-title\" id=\"refined-keynote\">For you, it\u2019s routine. For your guest, it\u2019s the first time.<\/p><p>Oscar Lindeberg explores how curiosity, judgement and collaboration bring a service concept to life in the guest interaction.<\/p><ul><li><strong>Keynote:<\/strong> fresh perspectives that spark conversations about everyday guest interactions.<\/li><li><strong>Workshop:<\/strong> work through concrete guest situations and questions from your business.<\/li><li><strong>Leadership discussion:<\/strong> connect the ideas to how you lead, train and follow up on service.<\/li><\/ul><p>Content and format are adapted to your audience and what you want to achieve.<\/p><a class=\"text-link\" href=\"https:\/\/schoolofservice.se\/en_gb\/keynote\/\">Explore the keynote<\/a><\/div><\/details><\/article><article class=\"offer\" id=\"sos-offer-2\" aria-labelledby=\"sos-offer-title-2\"><span class=\"offer-index\">04<\/span><h3 id=\"sos-offer-title-2\">Interim leadership<\/h3><p class=\"offer-lead\">An experienced leader who steps in and takes operational responsibility through vacancies and change.<\/p><details><summary>When you need a leader<span class=\"plus\" aria-hidden=\"true\"><\/span><\/summary><div class=\"offer-body\"><p>A leadership role needs filling. A new concept needs to become reality. Or a change initiative needs to move forward.<\/p><ul><li><strong>Lead daily operations:<\/strong> clarify responsibilities, priorities and collaboration.<\/li><li><strong>Develop the business:<\/strong> turn decisions into ways of working and support the team through change.<\/li><li><strong>Prepare the handover:<\/strong> document what needs to be carried forward and give the next leader a clear starting point.<\/li><\/ul><p>Together, we agree on the responsibilities, goals and scope of the assignment.<\/p><\/div><\/details><\/article><\/div><div class=\"service-action\"><p>Start with Focus over three months. For broader needs, explore Development or a tailored partnership.<\/p><p><a class=\"text-link\" href=\"\/en_gb\/rakna-pa-potentialen\/\">Calculate the potential \u2192<\/a><\/p><p>What support would make a difference for you?<\/p><a class=\"text-link\" href=\"\/en_gb\/book-a-30-minute-call\/\">Book a call<\/a><\/div><\/section>\n<section class=\"wrap about\" id=\"refined-about\" aria-labelledby=\"sos-about-title\"><figure class=\"founder-portrait\"><span class=\"portrait-frame\"><img decoding=\"async\" class=\"portrait\" src=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/whatsapp-image-2024-09-02-at-19.38.47-1.jpeg\" alt=\"Oscar Lindeberg\" loading=\"lazy\" width=\"1600\" height=\"1066\"><\/span><figcaption><strong>Oscar Lindeberg<\/strong>Founder, School of Service<\/figcaption><\/figure><div><p class=\"eyebrow\">A personal approach<\/p><h2 id=\"sos-about-title\">Hospitality experience.<br>Hands-on support.<\/h2><p>With a background in hospitality leadership, I connect strategy with what happens on the floor, helping businesses develop their guest experience and lead daily operations.<\/p><p>Depending on the assignment, I work independently or with a network of specialists.<\/p><details class=\"about-bio\"><summary>More about me<\/summary><div class=\"about-bio-body\"><p>I help hotels, restaurants and experience businesses turn their ambitions into what guests actually experience, and give teams the clarity, confidence and support to make it happen.<\/p><p>As founder of School of Service, I connect service design with hands-on hospitality leadership. My work starts with everyday situations: the arrival, the question nobody asks, the recommendation that could make a visit better. Together, we define what the guest should experience, what the team needs to do and how leaders can support it on every shift.<\/p><p>I work in four areas:<\/p><p>\u2022 Service design \u2014 translating the guest promise into clear behaviours, practical routines and training, supported by coaching and follow-up in daily operations.<\/p><p>\n\u2022 Concept development \u2014 shaping ideas into coherent hospitality concepts, connecting audience, guest experience, offering and operations.<\/p><p>\u2022 Keynotes &amp; workshops \u2014 bringing leaders and teams together around service, curiosity and the everyday interactions that shape the guest experience.<\/p><p>\u2022 Interim leadership \u2014 taking operational responsibility during vacancies, openings and change, helping teams establish priorities and move forward.<\/p><p>My background includes leading Sandhamn Seglarhotell as CEO, developing and implementing F&amp;B concepts across TUI\u2019s international hotel portfolio, and working with hospitality businesses through School of Service since 2018.<\/p><p>I enjoy working where ideas meet operations: building teams, developing concepts and helping people turn a shared direction into something they can do, practise and improve together.<\/p><p>Depending on the assignment, I work independently or with a network of specialists. The scope can be a focused development project, ongoing support or an interim leadership role.<\/p><p>Have a guest experience or operational challenge you would like to explore? Let\u2019s start with a conversation.<\/p><\/div><\/details><div class=\"about-links\"><a class=\"text-link\" href=\"https:\/\/www.linkedin.com\/in\/oscarlindeberg\/\">My background on LinkedIn<\/a><a class=\"text-link\" href=\"\/en_gb\/kunder\/\">Meet our clients<\/a><\/div><\/div><\/section>\n<\/div>\n<section class=\"wrap journal\" id=\"refined-blog\" aria-labelledby=\"sos-journal-title\">\n<div class=\"section-head\" lang=\"en-GB\" data-no-translation><div><p class=\"eyebrow\">Ideas and experience<\/p><h2 id=\"sos-journal-title\">From the floor.<\/h2><\/div><a class=\"text-link\" href=\"\/en_gb\/blogg\/\">View all articles<\/a><\/div><style>@media(min-width:961px){#sos-refined .offers{grid-template-columns:repeat(2,minmax(0,1fr))}#sos-refined .offer h3{min-height:0}#sos-refined .offer .offer-lead{min-height:3.2em}}<\/style>\n<style>.kb-posts-id-120942_ce4c5b-d8 .entry.loop-entry .entry-header .entry-title{font-size:20px;line-height:1.4em;}.kb-posts-id-120942_ce4c5b-d8 .kb-post-list-item{display:grid;}@media all and (max-width: 1024px){.kb-posts-id-120942_ce4c5b-d8 .entry.loop-entry .entry-header .entry-title{font-size:20px;line-height:1.4em;}}@media all and (max-width: 767px){.kb-posts-id-120942_ce4c5b-d8 .entry.loop-entry .entry-header .entry-title{font-size:20px;line-height:1.4em;}}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-120942_ce4c5b-d8 content-wrap grid-cols kb-posts-style-boxed grid-sm-col-2 grid-lg-col-3 item-image-style-above\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-143857 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-9-16\" href=\"https:\/\/schoolofservice.se\/en_gb\/what-the-second-cheapest-wine-can-teach-us-about-upselling\/\" aria-label=\"What the second-cheapest wine can teach us about upselling\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/the-scond-cheapest-wine-768x432.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The second-cheapest wine. A simple story. A better recommendation. School of Service.\" srcset=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/the-scond-cheapest-wine-768x432.png 768w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/the-scond-cheapest-wine-300x169.png 300w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/the-scond-cheapest-wine-1024x576.png 1024w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/the-scond-cheapest-wine-1536x864.png 1536w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/the-scond-cheapest-wine-18x10.png 18w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/the-scond-cheapest-wine.png 1672w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/schoolofservice.se\/en_gb\/category\/blog\/\" rel=\"category tag\">Blog<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h3 class=\"entry-title\"><a href=\"https:\/\/schoolofservice.se\/en_gb\/what-the-second-cheapest-wine-can-teach-us-about-upselling\/\" rel=\"bookmark\">What the second-cheapest wine can teach us about upselling<\/a><\/h3>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Oscar Lindeberg<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/schoolofservice.se\/en_gb\/what-the-second-cheapest-wine-can-teach-us-about-upselling\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> What the second-cheapest wine can teach us about upselling<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-143780 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-9-16\" href=\"https:\/\/schoolofservice.se\/en_gb\/what-is-a-question-never-asked-worth\/\" aria-label=\"What is a question never asked worth?\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/vad-ett-extra-kop-kan-ge-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"What could one extra purchase a day generate? School of Service calculator, illustrative example.\" srcset=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/vad-ett-extra-kop-kan-ge-768x512.png 768w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/vad-ett-extra-kop-kan-ge-300x200.png 300w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/vad-ett-extra-kop-kan-ge-1024x683.png 1024w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/vad-ett-extra-kop-kan-ge-18x12.png 18w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/vad-ett-extra-kop-kan-ge.png 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/schoolofservice.se\/en_gb\/category\/blog\/\" rel=\"category tag\">Blog<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h3 class=\"entry-title\"><a href=\"https:\/\/schoolofservice.se\/en_gb\/what-is-a-question-never-asked-worth\/\" rel=\"bookmark\">What is a question never asked worth?<\/a><\/h3>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Oscar Lindeberg<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/schoolofservice.se\/en_gb\/what-is-a-question-never-asked-worth\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> What is a question never asked worth?<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul>\n<\/section>\n\n<div class=\"sos-localized\" lang=\"en-GB\" data-no-translation><section class=\"closing\" id=\"sos-contact\" aria-labelledby=\"sos-contact-title\"><div class=\"wrap\"><div><p class=\"eyebrow\">Let\u2019s start with a conversation<\/p><h2 id=\"sos-contact-title\">What would you like to improve?<\/h2><p class=\"closing-copy\">Bring one challenge from your guest experience or daily operations. In an initial call, we\u2019ll explore your situation and a practical next step.<\/p><p class=\"closing-note\">30 minutes. You don\u2019t need a finished brief.<\/p><\/div><a class=\"button\" href=\"\/en_gb\/book-a-30-minute-call\/\">Book a call<\/a><\/div><\/section><footer class=\"wrap bottom\"><a class=\"brand-link\" href=\"#refined-top\" aria-label=\"School of Service home\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/b1950415.assetcdn.net\/2.0\/1950415\/wp-content\/uploads\/2025\/02\/scoolofservice_sekundar_logo_vit.png?lossy=1&amp;strip=0&amp;webp=1\" alt=\"School of Service\" loading=\"lazy\"><\/a><a href=\"mailto:oscar@schoolofservice.se\">oscar@schoolofservice.se<\/a><div class=\"footer-links\"><a href=\"\/en_gb\/kunder\/\">Clients<\/a><a href=\"\/en_gb\/blogg\/\">Blog<\/a><a href=\"\/en_gb\/privacy-policy\/\">Privacy Policy<\/a><\/div><\/footer><\/div>\n<style>\n\/* Calm green contrast, shared by both homepage languages *\/\n#sos-refined .method{background:#f3f6ef}\n#sos-refined .practice-card,#sos-refined .practice-card.dark{background:#1c2b25;color:#fff;border-color:#1c2b25;box-shadow:none}\n#sos-refined .practice-card .practice-label,#sos-refined .practice-card.dark .practice-label{color:#d5ed83}\n#sos-refined .closing{background:#1c2b25;color:#fff}\n#sos-refined .closing .eyebrow{color:#d5ed83}\n#sos-refined .closing .closing-copy,#sos-refined .closing .closing-note{color:#e0e7e1}\n#sos-refined .closing .button{background:#d5ed83;border-color:#d5ed83;color:#1c2b25}\n#sos-refined .closing .button:hover{background:#e2f4aa;border-color:#e2f4aa;color:#1c2b25}\n#sos-refined .closing .button:focus-visible{outline-color:#d5ed83}\n<\/style>\n<script>(()=>{const root=document.getElementById('sos-refined');if(!root)return;root.querySelectorAll('.mobile-nav a').forEach(link=>{link.addEventListener('click',()=>{const menu=link.closest('details');if(menu)menu.open=false;});});})();<\/script>\n<script>(()=>{document.querySelectorAll('#sos-refined .practice-widget').forEach(widget=>{const tabs=Array.from(widget.querySelectorAll('[role=\"tab\"]'));const panels=Array.from(widget.querySelectorAll('[role=\"tabpanel\"]'));function activate(index,focus){tabs.forEach((tab,i)=>{tab.setAttribute('aria-selected',String(i===index));tab.tabIndex=i===index?0:-1;panels[i].hidden=i!==index;if(i!==index)panels[i].querySelectorAll('details').forEach(d=>d.open=false);});if(focus)tabs[index].focus();}tabs.forEach((tab,i)=>{tab.addEventListener('click',()=>activate(i,false));tab.addEventListener('keydown',event=>{let next;if(event.key==='ArrowRight')next=(i+1)%tabs.length;else if(event.key==='ArrowLeft')next=(i+tabs.length-1)%tabs.length;else if(event.key==='Home')next=0;else if(event.key==='End')next=tabs.length-1;else return;event.preventDefault();activate(next,true);});});});})();<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Service design \u00b7 Interim \u00b7 F\u00f6rel\u00e4sningar<br \/>\nB\u00e4ttre g\u00e4stupplevelser. Varje dag.<br \/>\nVi hj\u00e4lper hotell, restauranger och upplevelsef\u00f6retag att utveckla servicen och st\u00e4rka den dagliga driften.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-120942","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Oscar Lindeberg","author_link":"https:\/\/schoolofservice.se\/en_gb\/author\/oscar\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/pages\/120942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/comments?post=120942"}],"version-history":[{"count":0,"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/pages\/120942\/revisions"}],"wp:attachment":[{"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/media?parent=120942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}