{"id":120942,"date":"2026-10-05T12:14:18","date_gmt":"2026-10-05T10:14:18","guid":{"rendered":"https:\/\/schoolofservice.se\/?page_id=120942"},"modified":"2026-10-14T23:55:28","modified_gmt":"2026-10-14T21:55:28","slug":"startsida","status":"publish","type":"page","link":"https:\/\/schoolofservice.se\/en_gb\/","title":{"rendered":"Startsida"},"content":{"rendered":"<div id=\"sos-refined\" class=\"alignfull\"><style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600&display=swap');\nbody:has(#sos-refined){background:#fff}body:has(#sos-refined) .site-main>.ct-container-full{padding-top:0;padding-bottom:0}#sos-refined{--ink:#202422;--muted:#636963;--line:#dfe3de;--paper:#f3f5f2;background:#fff;color:var(--ink);font:400 16px\/1.65 Inter,Arial,sans-serif;width:100%;max-width:none;margin:0}#sos-refined *{box-sizing:border-box}#sos-refined .wrap{width:88%;max-width:1120px;margin-inline:auto}#sos-refined a{color:inherit;text-underline-offset:5px}#sos-refined 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.about{grid-template-columns:1fr;gap:28px}}\n<\/style><style>.sos-link-sv{display:none!important}html:lang(sv) .sos-link-en{display:none!important}html:lang(sv) .sos-link-sv{display:inline-flex!important}<\/style><header class=\"wrap top\"><a href=\"\/\" aria-label=\"School of Service home\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/b1950415.assetcdn.net\/2.0\/1950415\/wp-content\/uploads\/2025\/02\/scoolofservice_sekundar_logo_vit.png?lossy=1&amp;strip=0&amp;webp=1\" alt=\"School of Service\"><\/a><nav class=\"desktop-nav\" aria-label=\"Main navigation\"><a href=\"\/#refined-services\">Services<\/a><a href=\"\/#refined-about\">About<\/a><a href=\"\/kunder\/\">Clients<\/a><a href=\"\/blogg\/\">Blog<\/a><a href=\"\/book-a-30-minute-call\/\">Let\u2019s talk<\/a><\/nav><details class=\"mobile-nav\"><summary>Menu<\/summary><nav aria-label=\"Mobile navigation\"><a href=\"\/#refined-services\">Services<\/a><a href=\"\/#refined-about\">About<\/a><a href=\"\/kunder\/\">Clients<\/a><a href=\"\/blogg\/\">Blog<\/a><a href=\"\/book-a-30-minute-call\/\">Let\u2019s talk<\/a><\/nav><\/details><\/header><section class=\"wrap hero\" id=\"refined-top\"><p class=\"eyebrow\">Service Design &amp; Interim Leadership<\/p><h1>Better guest experiences.<br>Stronger daily operations.<\/h1><p class=\"intro\">We help hospitality and service businesses turn their ambitions into clear routines, confident teams and better service.<\/p><div class=\"actions\"><a class=\"button\" href=\"\/book-a-30-minute-call\/\">Book a 30-minute call<\/a><a class=\"text-link\" href=\"#refined-services\">Explore how we can help<\/a><\/div><\/section><section class=\"wrap services\" id=\"refined-services\" aria-label=\"Our services\"><div class=\"service\"><span class=\"index\">01<\/span><div><h2>Service Design<\/h2><p>Improve your guest experience with clear service concepts, practical routines and team training.<\/p><\/div><\/div><div class=\"service\"><span class=\"index\">02<\/span><div><h2>Interim Leadership<\/h2><p>Experienced operational leadership when you need to fill a management gap, support your team or lead change.<\/p><\/div><\/div><\/section><section class=\"method\"><div class=\"wrap\"><div class=\"method-intro\"><div><p class=\"eyebrow\">From design to execution<\/p><h2>From service ambition<br>to everyday practice.<\/h2><\/div><p>Our Service Design work is structured in three parts \u2014 connecting the guest experience you want with what your team does every day.<\/p><\/div><div class=\"steps\"><div class=\"step\"><span class=\"num\">01<\/span><h3>Design<\/h3><p>Define the guest experience you want to deliver.<\/p><\/div><div class=\"step\"><span class=\"num\">02<\/span><h3>Build<\/h3><p>Create the routines and tools your team needs.<\/p><\/div><div class=\"step\"><span class=\"num\">03<\/span><h3>Implement<\/h3><p>Train your team, support your leaders and follow up on results.<\/p><\/div><\/div><p class=\"method-note\">Start with the support you need \u2014 from a focused assignment to a complete programme.<\/p><\/div><\/section><section class=\"wrap experience\" id=\"refined-keynote\"><div><p class=\"eyebrow\">Keynotes &amp; workshops<\/p><h2>The same work.<br>A new person.<\/h2><\/div><div><h3>How do we design for encounters we can never fully predict?<\/h3><p>In his keynote \u201cFor you, it\u2019s routine. For your guest, it\u2019s the first time.\u201d, Oscar Lindeberg explores the interaction between the guest, the employee and the business behind the encounter.<\/p><p>Drawing on service design and daily operations, he shows how curiosity, judgement and collaboration bring a service concept to life.<\/p><p>For leaders and teams in hotels, restaurants and experience businesses.<\/p><a class=\"button sos-link-en\" href=\"https:\/\/schoolofservice.se\/keynote\/\">Explore the keynote<\/a><a class=\"button sos-link-sv\" href=\"https:\/\/schoolofservice.se\/sv\/keynote\/\">L\u00e4s om f\u00f6rel\u00e4sningen<\/a><\/div><\/section><section class=\"wrap experience\"><div><p class=\"eyebrow\">Experience across assignments<\/p><h2>Results from<br>previous assignments.<\/h2><a class=\"text-link\" href=\"\/kunder\/\">Meet our clients<\/a><\/div><ol class=\"results\"><li>More consistent service across teams, shifts and locations.<\/li><li>Improved guest interaction and engagement.<\/li><li>Clearer connections between service delivery and commercial priorities.<\/li><\/ol><\/section><section class=\"wrap about\" id=\"refined-about\"><figure class=\"founder-portrait\"><span class=\"portrait-frame\"><img decoding=\"async\" class=\"portrait\" src=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/whatsapp-image-2024-09-02-at-19.38.47-1.jpeg\" alt=\"Oscar Lindeberg, founder of School of Service\" loading=\"lazy\" width=\"1600\" height=\"1066\"><\/span><figcaption>Oscar Lindeberg \u00b7 Founder<\/figcaption><\/figure><div><p class=\"eyebrow\">A personal approach<\/p><h2>Hospitality experience.<br>Hands-on support.<\/h2><p>With a background in hospitality leadership, I connect strategy with what happens on the floor, helping businesses develop their guest experience and lead daily operations.<\/p><p>Depending on the assignment, I work independently or with a network of specialists.<\/p><a class=\"text-link\" href=\"https:\/\/www.linkedin.com\/in\/oscarlindeberg\/\">More about my background on LinkedIn<\/a><\/div><\/section><section class=\"wrap journal\" id=\"refined-blog\"><div class=\"section-head\"><div><p class=\"eyebrow\">Ideas &amp; experience<\/p><h2>From the floor.<\/h2><\/div><a class=\"text-link\" href=\"\/blogg\/\">View all articles<\/a><\/div><style>.kb-posts-id-120942_ce4c5b-d8 .entry.loop-entry .entry-header .entry-title{font-size:20px;line-height:1.4em;}.kb-posts-id-120942_ce4c5b-d8 .kb-post-list-item{display:grid;}@media all and (max-width: 1024px){.kb-posts-id-120942_ce4c5b-d8 .entry.loop-entry .entry-header .entry-title{font-size:20px;line-height:1.4em;}}@media all and (max-width: 767px){.kb-posts-id-120942_ce4c5b-d8 .entry.loop-entry .entry-header .entry-title{font-size:20px;line-height:1.4em;}}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-120942_ce4c5b-d8 content-wrap grid-cols kb-posts-style-boxed grid-sm-col-2 grid-lg-col-3 item-image-style-above\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-143423 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-9-16\" href=\"https:\/\/schoolofservice.se\/en_gb\/how-much-of-your-strategy-reaches-the-guest\/\" aria-label=\"How far does your strategy reach? The guest experience put it to the test.\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"402\" src=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/hur-langt-nar-din-strategi_-768x402.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"hur la\u030angt na\u030ar din strategi \" srcset=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/hur-langt-nar-din-strategi_-768x402.png 768w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/hur-langt-nar-din-strategi_-300x157.png 300w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/hur-langt-nar-din-strategi_-1024x536.png 1024w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/hur-langt-nar-din-strategi_-1536x804.png 1536w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/hur-langt-nar-din-strategi_-18x9.png 18w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/hur-langt-nar-din-strategi_.png 1733w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/schoolofservice.se\/en_gb\/category\/blog\/\" rel=\"category tag\">Blog<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h3 class=\"entry-title\"><a href=\"https:\/\/schoolofservice.se\/en_gb\/how-much-of-your-strategy-reaches-the-guest\/\" rel=\"bookmark\">How far does your strategy reach? The guest experience put it to the test.<\/a><\/h3>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Oscar Lindeberg<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/schoolofservice.se\/en_gb\/how-much-of-your-strategy-reaches-the-guest\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> How far does your strategy reach? The guest experience put it to the test.<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-143377 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-9-16\" href=\"https:\/\/schoolofservice.se\/en_gb\/proud-moment-for-the-team-at-villa-fridhem\/\" aria-label=\"Proud moment for the team at Villa Fridhem\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/vf-inter-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"vf inter\" srcset=\"https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/vf-inter-768x512.jpg 768w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/vf-inter-300x200.jpg 300w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/vf-inter-1024x683.jpg 1024w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/vf-inter-18x12.jpg 18w, https:\/\/schoolofservice.se\/wp-content\/uploads\/2026\/10\/vf-inter.jpg 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/schoolofservice.se\/en_gb\/category\/blog\/\" rel=\"category tag\">Blog<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h3 class=\"entry-title\"><a href=\"https:\/\/schoolofservice.se\/en_gb\/proud-moment-for-the-team-at-villa-fridhem\/\" rel=\"bookmark\">Proud moment for the team at Villa Fridhem<\/a><\/h3>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t<span class=\"posted-by\"><span class=\"author vcard\"><span class=\"fn n\">Oscar Lindeberg<\/span><\/span><\/span>\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/schoolofservice.se\/en_gb\/proud-moment-for-the-team-at-villa-fridhem\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Proud moment for the team at Villa Fridhem<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul><\/section><section class=\"closing\"><div class=\"wrap\"><div><p class=\"eyebrow\">Let\u2019s start with a conversation<\/p><h2>What would you<br>like to improve?<\/h2><p>You don\u2019t need a finished brief. Start with the challenge you\u2019re facing.<\/p><\/div><a class=\"button\" href=\"\/book-a-30-minute-call\/\">Book a 30-minute call<\/a><\/div><\/section><footer class=\"wrap bottom\"><a href=\"\/\" aria-label=\"School of Service home\"><img decoding=\"async\" class=\"logo\" src=\"https:\/\/b1950415.assetcdn.net\/2.0\/1950415\/wp-content\/uploads\/2025\/02\/scoolofservice_sekundar_logo_vit.png?lossy=1&amp;strip=0&amp;webp=1\" alt=\"School of Service\"><\/a><a href=\"mailto:oscar@schoolofservice.se\">oscar@schoolofservice.se<\/a><a href=\"\/privacy-policy\/\">Privacy Policy<\/a><\/footer><\/div>","protected":false},"excerpt":{"rendered":"<p>SERVICE DESIGN &#038; INTERIM LEADERSHIP<br \/>\nWe help hospitality and service businesses improve guest experiences and daily operations \u2014 through practical service design and experienced interim leadership.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"SERVICE DESIGN & INTERIM LEADERSHIP","_seopress_titles_desc":"We help hospitality and service businesses improve guest experiences, strengthen daily operations and turn service into commercial results.\nFrom designing the experience to leading its execution.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"SERVICE DESIGN & OPERATIONS","_seopress_social_fb_desc":"We design, build and implement service systems that drive behavior, revenue and guest experience. From customer journey \u2192 to daily execution.","_seopress_social_fb_img":"https:\/\/schoolofservice.se\/wp-content\/uploads\/2025\/02\/cleanshot-2025-02-25-at-10.20.37@2x.png","_seopress_social_fb_img_attachment_id":136954,"_seopress_social_fb_img_width":1934,"_seopress_social_fb_img_height":950,"_seopress_social_twitter_title":"SERVICE DESIGN & OPERATIONS","_seopress_social_twitter_desc":"We design, build and implement service systems that drive behavior, revenue and guest experience. From customer journey \u2192 to daily execution.","_seopress_social_twitter_img":"https:\/\/schoolofservice.se\/wp-content\/uploads\/2025\/02\/cleanshot-2025-02-25-at-10.20.37@2x.png","_seopress_social_twitter_img_attachment_id":136954,"_seopress_social_twitter_img_width":1934,"_seopress_social_twitter_img_height":950,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"servicekultur,skapa s\u00e4ljkultur,s\u00e4ljkultur,motivera medarbetare,motiverande ledare,\u00f6vningar service och bem\u00f6tande,tr\u00e4na ledarskap,\u00f6vningar ledarskap,wow g\u00e4stupplevelse,bem\u00f6tande,g\u00e4stupplevelse,guest experience,customer experience","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-120942","page","type-page","status-publish","hentry"],"blocksy_meta":{"disable_header":"yes","disable_footer":"yes","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Oscar Lindeberg","author_link":"https:\/\/schoolofservice.se\/en_gb\/author\/oscar\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/pages\/120942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/comments?post=120942"}],"version-history":[{"count":0,"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/pages\/120942\/revisions"}],"wp:attachment":[{"href":"https:\/\/schoolofservice.se\/en_gb\/wp-json\/wp\/v2\/media?parent=120942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}